Well, not literally. Baking naked sounds like a good way to get some embarrassing injuries.

What we’re actually talking about are naked cakes!

Barely there frosting was once only seen by bakers between as a crumb coat before the final layer of frosting was added, but now naked cakes have moved from verified trend to bakery staple.

According to thekitchn.com, naked cakes were originally popularized by chef Christina Tosi of Milk Bar in 2014. Since then, they’ve become a strong trend for all occasions, and an Instagram sensation.

They haven’t won over everyone. One of our favorite celebrity cooks, the odd and interesting Alton Brown, may never join the ranks of naked cake lovers.

Cake’s nothing but a delivery system for icing, frosting, you know, the stuff that’ll make the big teary eyes of a five-year-old roll back in his head… Oh sure, you’d like to think you’re immune to the stuff, but you might as well face it, we’re all addicted to frosting.

But for many people, the frosting can be too much sweet. We’ve witnessed (and you probably have, too) people actually scraping off a thick layer of icing and ending with something that looks like a naked cake anyway. And every time we see it, we hope for their sake that the baker wasn’t hiding a sub par cake under those drifts of sugary goodness.

There are other good reasons to opt for naked.

If you spent a lot of time making a beautiful cake and a lush filling, skip the frosting and let their color and texture shine through.

And sometimes, despite our best intentions, we end up a little short of icing at the final stage. It’s another good reason to spread on a crumb coat and call it good!

Also, it’s now summer. In hotter weather, buttercream is going to do what comes naturally… namely melt. Naked cakes can be the perfect summer switch-off!

Whatever your reason, even if the reason is just that you aren’t the world’s most artistic cake decorator, you can’t go wrong if you just go naked!